The New York Times Company The New York Times marketing effort, “The Truth Is Worth It,” has been earning accolades in the lead-up to Cannes. Meanwhile, the campaign today debuts its first experiential work, centered on the idea that “The Truth Is Local.” On Monday, New Yorkers will find interactive storefronts bringing to life real Times headlines in the Bronx, Brooklyn, Manhattan, Queens and Staten Island.
Each will highlight stories reflecting how New York Times reporting impacted their respective boroughs. A key part of the activations will be QR codes that call up podcast-like recordings with Times journalists, who walk readers through their experiences and trials in reporting their stories, which cover topics such as racial inequities in the school system and injustices in the legal system.[…]
